REALITY BITES.
For this project, I was tasked with designing a range of biscuit/cookie packaging for Reality Bites, a small artisan biscuit company based in Scotland.
The packaging concept combines bespoke hand-drawn illustrations with tartan-inspired patterns to convey heritage and authenticity. A packaging structure was chosen to differentiate the product on shelves, enhance its premium positioning, and create a playful yet aligns with the "little luxury" indulgence positioning.
The goal was to create three distinct varieties of packaging that reflected the brand’s fun, Instagram-able personality while highlighting its artisanal, small-batch identity.
Bold branding with hand-drawn countryside and character elements to communicate charm and originality.
To emphasize the artisanal quality of the product, I created a visual breakdown of the cookie itself. The annotations highlight its sensory appeal — from the crisp exterior to the soft, chewy center — while pointing out the use of dark and semisweet chocolate. Including measurements adds a crafted, almost “blueprint” feel, reinforcing the idea of precision and care in baking.
SOFTWARES used to create this project are photoshop, illustrator, after effects, procreate and midjourney