GLOW
Designed the visual identity and packaging for GLOW, skincare brand created to compete in the Healthy Skincare territory.
By combining expert authority with natural integrity, GLOW communicates transparency, efficacy, and inclusivity. The result is a brand identity that balances professional credibility with the warmth of nature, empowering consumers worldwide to unlock their most naturally radiant complexion.
At its core, GLOW celebrates the radiant confidence of healthy skin — achieved through natural products powered by active botanicals and advanced formulations. The brand promotes the idea of achieving a glass skin effect: a smooth, clear, and luminous complexion that reflects true skin health rather than surface-level beauty trends.
By combining expert authority with natural integrity, GLOW communicates transparency, efficacy, and inclusivity. The result is a brand identity that balances professional credibility with the warmth of nature, empowering consumers worldwide to unlock their most naturally radiant complexion.
SOFTWARES used to create this project are photoshop, illustrator, after effects and midjourney